{"id":575,"date":"2023-07-19T04:33:07","date_gmt":"2023-07-19T01:33:07","guid":{"rendered":"https:\/\/www.biltek.net.tr\/?p=575"},"modified":"2023-10-26T16:37:34","modified_gmt":"2023-10-26T13:37:34","slug":"alan-adi-domain-alirken-dikkat-edilmesi-gerekenler","status":"publish","type":"post","link":"https:\/\/www.biltek.net.tr\/blog\/alan-adi-domain-alirken-dikkat-edilmesi-gerekenler","title":{"rendered":"Alan Ad\u0131 (Domain) Al\u0131rken Dikkat Edilmesi Gerekenler"},"content":{"rendered":"<div class=\"colm-md-12 p-x-15\">\n<p class=\"content-desc\">Alan ad\u0131 (domain) se\u00e7imi marka bilinirli\u011finiz ve dijital pazarlama stratejileriniz i\u00e7in \u00e7ok \u00f6nemli bir konudur. Alan ad\u0131 yani domain se\u00e7erken ve al\u0131rken dikkat etmeniz gereken t\u00fcm \u00f6nemli konular\u0131 sizin i\u00e7in belirledik.<\/p>\n<\/div>\n<div class=\"colm-md-12 p-0\">\n<p><strong>Alan ad\u0131<\/strong>\u00a0(<strong>domain<\/strong>) sat\u0131n\u00a0<strong>al\u0131rken\u00a0<\/strong>ve\u00a0<strong>se\u00e7erken<\/strong>\u00a0<strong>dikkat edilmesi gereken<\/strong>\u00a0\u00f6nemli noktalar bulunmaktad\u0131r. \u015firketiniz, markan\u0131z ya da eticaret web siteniz i\u00e7in\u00a0<strong>alan ad\u0131m\u0131 se\u00e7imi<\/strong>\u00a0son derece \u00f6nemli bir konudur.<\/p>\n<p>Bu makalemizde\u00a0<strong>alan ad\u0131 sat\u0131n al\u0131rken<\/strong>\u00a0hem de\u00a0<strong>alan ad\u0131n\u0131z\u0131 se\u00e7erken nelere dikkat etmeniz<\/strong>\u00a0gerekti\u011fini 2 farkl\u0131 k\u0131s\u0131mda inceleyece\u011fiz.\u00a0<strong>Alan ad\u0131n\u0131n bulunmas\u0131<\/strong>\u00a0ve se\u00e7imini tamamlad\u0131ktan sonra alan ad\u0131n\u0131z\u0131\u00a0<strong>sat\u0131n al\u0131rken dikkat etmeniz gereken konular\u0131<\/strong>\u00a0bu yaz\u0131m\u0131zda ayr\u0131nt\u0131l\u0131 olarak bulabilirsiniz.<\/p>\n<h2>Alan Ad\u0131 (Domain) Nedir?<\/h2>\n<p><strong>Alan Ad\u0131<\/strong>\u00a0etki alan\u0131 ya da domain bir web sitenin ad\u0131d\u0131r. web \u015firketinizi ve markan\u0131z\u0131 internet ortam\u0131nda temsil edecek olan\u00a0<strong>web sitenizin adresini<\/strong>\u00a0se\u00e7imi bu noktada b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Sizin i\u00e7in\u00a0<strong>en do\u011fru alan ad\u0131n\u0131n se\u00e7imini<\/strong>\u00a0yapmadan \u00f6nce web sitenizin amac\u0131n\u0131 ve neyi temsil edece\u011fine karar verdi\u011finizden emin olmal\u0131s\u0131n\u0131z.<\/p>\n<p>Markan\u0131z ya da \u015firketinizi i\u00e7in bir\u00a0<strong>alan ad\u0131<\/strong>\u00a0alabilir. \u00dcr\u00fcn ve hizmetlerinizi google\u2019da daha \u00fcst s\u0131ralara ta\u015f\u0131yacak anahtar kelime odakl\u0131 bir web site kurmak istiyorsan\u0131z\u00a0<strong>alan ad\u0131n\u0131zda anahtar kelimeler<\/strong>\u00a0kullanmay\u0131 da d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n<h2>Bize G\u00f6re \u0130deal Alan Ad\u0131 Nedir?<\/h2>\n<p>\u015eirketler ve markalar i\u00e7in \u00f6nerdi\u011fimiz alan adlar\u0131 \u00f6ncelike .com ya da .com.tr uzan\u0131l\u0131 olmas\u0131d\u0131r. .net uzant\u0131s\u0131 olamaz m\u0131 olabilir tabiki de bug\u00fcn bakt\u0131\u011f\u0131n\u0131za turk.net, sigortam.net gibi \u015firketlerin de .net uzant\u0131s\u0131n\u0131 tercih etti\u011fini g\u00f6rsenizde yine de .com ve .com.tr ye \u00f6ncelik vermenizi tavsiye ederiz.Bize G\u00f6re \u0130deal Alan Ad\u0131 \u00d6zellikleri;<\/p>\n<ul class=\"list\">\n<li><strong>K\u0131sa olmal\u0131d\u0131r: \u0130<\/strong>deal bir\u00a0<strong>alan ad\u0131<\/strong>\u00a0ortalama 6-14 kelime aras\u0131nda olabilir.<\/li>\n<li><strong>Telaffuzu kolay olmal\u0131:\u00a0<\/strong>Alan ad\u0131n\u0131n\u00a0<strong>s\u00f6ylemesi kolay<\/strong>\u00a0olmas\u0131, hem reklamlarda hem de m\u00fc\u015fterilerinize s\u00f6ylerken sizi zorlamaz.<\/li>\n<li><strong>Ak\u0131lda kal\u0131c\u0131 olmas\u0131:\u00a0<\/strong>Alan ad\u0131 k\u0131sa ve s\u00f6ylemesi kolay olursa\u00a0<strong>ak\u0131lda kal\u0131c\u0131<\/strong>\u00a0olma imkan\u0131 \u00e7ok daha y\u00fcksek olacakt\u0131r.\u00a0<strong>T\u00fcrk\u00e7e karakter<\/strong>\u00a0olan alan adlar\u0131n\u0131 se\u00e7mekten ka\u00e7\u0131n\u0131n. Ancak marka ve \u015firket ad\u0131n\u0131z T\u00fcrk\u00e7e karakter i\u00e7eriyorsa mecburen tercih etmeniz gerekecektir. Mesela markan\u0131z \u201cSa\u011flam Yap\u0131\u201d Olsun alan ad\u0131n\u0131z\u0131n saglamyapi.com olmas\u0131 gerekir.<\/li>\n<li><strong>tire \u201c-\u201d kullanmaktan ka\u00e7\u0131n\u0131n:<\/strong>\u00a0Uygun alan ad\u0131n\u0131 bulamad\u0131\u011f\u0131n\u0131zda sirket-isminiz.com gibi bir alan ad\u0131 almaktan ka\u00e7\u0131n\u0131n oun yerine .com.tr ya da ba\u015fka uzant\u0131lara bakman\u0131z daha iyi olacakt\u0131r. Alan ad\u0131nda tire kullanmak telaffuz ederken \u00e7ok ciddi s\u0131k\u0131nt\u0131lar ve kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 do\u011furur. M\u00fc\u015fteriniz onun yaz\u0131 ile tire mi yoksa \u201c-\u201d mi oldu\u011funu anlamaz ve rakip \u015firketin sitesine girebilir.<\/li>\n<\/ul>\n<h2>Alan Ad\u0131 Se\u00e7erken Dikkat Edilmesi Gerekenler<\/h2>\n<p><strong>Amac\u0131n\u0131z\u0131 Belirleyin<\/strong><br \/>\nMarkan\u0131z ya da \u015firketiniz i\u00e7in\u00a0<strong>kurumsal bir web site a\u00e7mak istiyorsan\u0131z<\/strong>\u00a0alan ad\u0131n\u0131z mutlaka\u00a0<strong>marka isminizde<\/strong>\u00a0ya da\u00a0<strong>\u015firkenizin isminde<\/strong>\u00a0olmas\u0131 gerekir.<\/p>\n<h3>1) Uygun Alan Ad\u0131 Uzant\u0131s\u0131n\u0131 Tercih Edin<\/h3>\n<p>Ticari bir amaca y\u00f6nelik bir domain sat\u0131n almak istiyorsan\u0131z kesinlikle .com ve com.tr uzant\u0131lar\u0131na bakman\u0131z\u0131 \u00f6neririm. .info, .biz, .net, .org gibi bir\u00e7ok alan ad\u0131 uzant\u0131s\u0131 olmas\u0131na ra\u011fmen \u015firketlerin ve \u015fah\u0131slar\u0131n %50\u2019si .com %4\u2019\u00fc net ve %3 \u00fc org uzant\u0131l\u0131 alan adlar\u0131n\u0131 tercih etmektedirler. \u00dclke kodunun haricindeki en pop\u00fcler domain uzant\u0131lar\u0131 aras\u0131nda com uzant\u0131s\u0131 a\u00e7\u0131k ara farkla ilk s\u0131radad\u0131r.<\/p>\n<p>E\u011fer \u015firketiniz ya da markan\u0131z i\u00e7in uygun .com uzant\u0131l\u0131 alan ad\u0131 bulam\u0131yorsan\u0131z demek ki sizden \u00f6nce bu alan adlar\u0131n\u0131 ba\u015fkalar\u0131 alm\u0131\u015f demektir. \u00f6rnek olarak sirketismi.com ve markaismi.com gibi alan adlar\u0131 m\u00fcsait de\u011filse .com.tr uzant\u0131s\u0131n\u0131 tercih ediniz. .com uzant\u0131s\u0131ndan sonra \u00fclke kodu uzant\u0131lar\u0131 da en pop\u00fcler ve en g\u00fcvenilir uzant\u0131lard\u0131r.<\/p>\n<p>sirketismi.com.tr ya da markaismi.com.tr alan ad\u0131n\u0131z m\u00fcsaitse marka tescil belgeniz ya da oda faaliyet belgeniz ile ba\u015fvurarak alabilirsiniz. E\u011fer .com.tr uzant\u0131lar\u0131n\u0131 da sizden \u00f6nce ba\u015fka bir marka ya da \u015firket alm\u0131\u015f ise sizi \u00e7a\u011fr\u0131\u015ft\u0131racak alternatiflerini bulmaya \u00e7al\u0131\u015f\u0131n.<\/p>\n<p><strong>\u00d6rnek Verecek Olur \u0130sek;<\/strong><br \/>\n\u015eirketinizin ismi \u201c<strong>Fatih S\u00fcr\u00fcc\u00fc Kurslar\u0131<\/strong>\u201d diyelim<br \/>\nfatihsurucukursu.com \u00a0 \u00a0\u00a0<strong>M\u00fcsait de\u011fil<\/strong><br \/>\nfatihsurucukurslari.com \u00a0\u00a0<strong>\u00a0M\u00fcsait De\u011fil<\/strong><br \/>\nfatihsurucukursalri.com.tr\u00a0<strong>M\u00fcsahit De\u011fil<\/strong><br \/>\nsizi \u00e7a\u011fr\u0131\u015ft\u0131racak ba\u015fka bir isim bulmaya odaklan\u0131n\u00a0<strong>fatihehliyet.com<\/strong>\u00a0gibi<\/p>\n<p>\u015eirketinizin ismi \u201c<strong>Fatih Nakliyat<\/strong>\u201d diyelim<br \/>\nfatihnakliyat.com \u00a0 \u00a0<strong>M\u00fcsait De\u011fil<\/strong><br \/>\nfatihnakliyat.com.tr\u00a0<strong>M\u00fcsahit De\u011fil<\/strong><br \/>\nsizi \u00e7a\u011fr\u0131\u015ft\u0131racak ba\u015fka bir isim bulmaya odaklan\u0131n<br \/>\n<strong>fatihnakliye.com<\/strong><br \/>\n<strong>fatihevdeneve.com<\/strong><br \/>\n<strong>fatihtasimacilik.com<\/strong>\u00a0gibi alan adlar\u0131n\u0131z\u0131n\u00a0<strong>t\u00fcrevlerini \u00fcretip<\/strong>\u00a0en uygun alternatifi bulmaya odaklan\u0131n. Alan ad\u0131 bulmak ger\u00e7ekten zor bir i\u015f. Her G\u00fcn binlerce alan ad\u0131 kayd\u0131 yap\u0131l\u0131yor ve herkes en iyi, en k\u0131sa alan ad\u0131n\u0131 bulmak i\u00e7in adeta bir yar\u0131\u015f i\u00e7erisinde diyebiliriz.<\/p>\n<h3>2) K\u0131sa ve Kolay Telaffuz Edilebilir Alan Adlar\u0131na Odaklan\u0131n<\/h3>\n<p><strong>\u00c7ok uzun alan adlar\u0131<\/strong>\u00a0tercih etmek\u00a0<strong>marka bilinirli\u011fi<\/strong>\u00a0ve\u00a0<strong>sitenizin zor eri\u015fimi<\/strong>\u00a0a\u00e7\u0131s\u0131ndan zorlay\u0131c\u0131 bir durumdur.\u00a0<strong>Alan adlar\u0131n\u0131n<\/strong>\u00a0olabildi\u011fince\u00a0<strong>k\u0131sa\u00a0<\/strong>ve\u00a0<strong>kolay\u00a0<\/strong>telaffuz edilebilir olmas\u0131 en do\u011fru se\u00e7im olacakt\u0131r.<\/p>\n<p>\u00d6rnek olarak\u00a0<strong>fatihevdenevetasimacilik.com \u00e7ok uzun<\/strong>, Bir m\u00fc\u015fterinize web adresinizi s\u00f6yledi\u011finizi hayal edin heceleyecek olursak,\u00a0<strong>fa-tih-ev-den-ev-e-ta-si-ma-ci-lik-.com<\/strong>\u00a0s\u00f6ylerken bile\u00a0<strong>yoruldu\u011funuzu\u00a0<\/strong>hissedeceksiniz. Bu t\u00fcr uzun alan adlar\u0131 kesinlikle do\u011fru se\u00e7im de\u011fildir. Onun yerine,\u00a0<strong>fatihevdeneve.com<\/strong>\u00a0ya da\u00a0<strong>fatihtasimacilik.com<\/strong>\u00a0alan adlar\u0131 \u00fczerine odaklanman\u0131z gerekir.<\/p>\n<h3>3) com.tr M\u00fcsaitl\u011fine Bak\u0131n ve Uygunsa Onu da Al\u0131n<\/h3>\n<p>\u015eirketinizin ve markan\u0131z i\u00e7in .<strong>com uzant\u0131l\u0131<\/strong>\u00a0harika bir\u00a0<strong>domain\u00a0<\/strong>buldunuz ve sat\u0131n ald\u0131n\u0131z. sirketisminiz.com ald\u0131\u011f\u0131n\u0131z\u00a0<strong>domain\u00a0<\/strong>olsun.\u00a0<strong>.com uzant\u0131l\u0131<\/strong>\u00a0uygun bir domain almak bu konuda size \u00e7ok iyi bir avantaj kazand\u0131racakt\u0131r.<\/p>\n<p>Peki neden sirketismi.com.tr sini de alman\u0131z gerekiyor. G\u00fczel bir\u00a0<strong>web site yapt\u0131rd\u0131n\u0131z<\/strong>\u00a0ve Google\u2019da \u00fcst s\u0131ralara \u00e7\u0131kmak i\u00e7in\u00a0<strong>SEO\u00a0<\/strong>b\u00fct\u00e7esi ay\u0131rd\u0131n\u0131z ve 1 sene i\u00e7erisinde hem marka bilinirli\u011finiz hem de Google s\u0131ralaman\u0131z\u0131 \u00f6l\u00e7\u00fclebilir d\u00fczeyde artt\u0131rd\u0131n\u0131z. Fakat daha sonra ba\u015fka bir \u015firket yada marka\u00a0<strong>sirkeisminiz.com.tr\u00a0<\/strong>adresini sat\u0131n al\u0131yor ve sizin marka isminiz Google&#8217;da yaz\u0131ld\u0131\u011f\u0131nda o da s\u0131ralamada \u00e7\u0131kmaya ba\u015fl\u0131yor. Art\u0131k u\u011fra\u015fman\u0131z gereken ciddi bir sorun sizi bekliyor diyebilirim.<\/p>\n<p>Belki bu durum m\u00fc\u015fterilerinizin kafas\u0131n\u0131n kar\u0131\u015fmas\u0131na neden olabilir. \u00dcstelik sizin alan ad\u0131 uzant\u0131n\u0131z .com iken sonradan \u00e7\u0131kan rakibin uzant\u0131s\u0131 .com.tr yani daha bir g\u00fcven verici bir etkiye sahip. B\u00f6yle bir durumla kar\u015f\u0131 kar\u015f\u0131ya kalmamak i\u00e7in .<strong>com uzant\u0131l\u0131 alan ad\u0131n\u0131z\u0131 ald\u0131ktan sonra e\u011fer m\u00fcmk\u00fcnse .com.tr uzant\u0131l\u0131 alan ad\u0131n\u0131z\u0131 da almay\u0131 ihmal etmeyiniz.<\/strong><\/p>\n<h3>4) Alan Ad\u0131n\u0131z\u0131 Bulamad\u0131ysan\u0131z Size K\u00fc\u00e7\u00fck Bir Hile Vermek \u0130sterim<\/h3>\n<p>Mesela \u015firketiniz ya da markan\u0131z i\u00e7in t\u00fcm alternatifleri de de\u011ferlendirdi\u011finizde t\u00fcm\u00a0<strong>alan adlar\u0131n\u0131n al\u0131nm\u0131\u015f<\/strong>\u00a0oldu\u011fu durumlarla da kar\u015f\u0131 kar\u015f\u0131ya kalabilirsiniz. Hatta .<strong>com.tr<\/strong>\u00a0uzant\u0131lar\u0131n\u0131n bile al\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. \u00d6zellikle \u00fclke \u00e7ap\u0131nda \u00a0yo\u011fun rekabet olan bir sekt\u00f6rde iseniz bunlar ba\u015f\u0131n\u0131za gelebilir.<\/p>\n<p>Bunun i\u00e7in alternatif olarak belirledi\u011finiz fakat belgeniz olmad\u0131\u011f\u0131 i\u00e7in\u00a0<strong>.com.tr uzant\u0131s\u0131n\u0131 alamad\u0131\u011f\u0131n\u0131z\u00a0<\/strong>bir alan ad\u0131 var ise. Bu isimde h\u0131zl\u0131 bir\u00a0<strong>marka tescil ba\u015fvurusu<\/strong>\u00a0yaparak .com.tr alan ad\u0131n\u0131z\u0131 marka tescil ba\u015fvuru belgeniz ile kay\u0131t ettirebilirsiniz. Tabi bu durumlar\u0131n riskleri yok mu var?<\/p>\n<p>E\u011fer\u00a0<strong>marka ba\u015fvurunuza<\/strong>\u00a0ba\u015fka bir \u015firket itiraz eder ve itiraz\u0131 kabul edilirse\u00a0<strong>markan\u0131z tescil ettirilmez<\/strong>\u00a0ve bu da\u00a0<strong>alan ad\u0131n\u0131z\u0131n<\/strong>\u00a0ba\u015fka bir marka ba\u015fvuru yapt\u0131\u011f\u0131nda sizden al\u0131nabilece\u011fi anlam\u0131na gelir.<\/p>\n<p>Bu gibi durumlarla kar\u015f\u0131la\u015fmamak i\u00e7in tpe.gov.tr adresinden marka ara\u015ft\u0131rmas\u0131 yap\u0131n\u0131z e\u011fer bu isimde bir ba\u015fvuru g\u00f6r\u00fcnm\u00fcyor ise ba\u015fvurunuzu tamamlay\u0131n ve belgeniz ile .com.tr alan ad\u0131n\u0131z\u0131 al\u0131n\u0131z. \u00a0Bu arada .<strong>gov.tr devlet kurumlar\u0131<\/strong>\u00a0verilen bir uzant\u0131d\u0131r. Mesela bu\u00a0<strong>\u0130ngiltere i\u00e7in gov.uk<\/strong>\u00a0\u015feklindedir.<\/p>\n<h3>5) SEO Uyumlu alan Ad\u0131 Alman\u0131z Gerekiyorsa Ne Yapmal\u0131s\u0131n\u0131z?<\/h3>\n<p>Mesela;\u00a0<strong>webtasarim.com<\/strong>,\u00a0<strong>bambucit.com,<\/strong>\u00a0<strong>aydinerkekyurdu.com<\/strong>\u00a0gibi\u00a0<strong>anahtar kelime i\u00e7eren<\/strong>\u00a0bir\u00a0<strong>alan ad\u0131 almak<\/strong>\u00a0istiyorsan\u0131z yapman\u0131z gerekenleri a\u015fa\u011f\u0131da ayr\u0131nt\u0131l\u0131 bir \u015fekilde listeledik. Ancak bu konuya ge\u00e7meden\u00a0<strong>SEO odakl\u0131<\/strong>\u00a0bir\u00a0<strong>alan ad\u0131n\u0131n<\/strong>\u00a0size fayda sa\u011flay\u0131p sa\u011flamayaca\u011f\u0131n\u0131 anlamak i\u00e7in kesinlikle a\u015fa\u011f\u0131daki paragraf\u0131 da okumay\u0131 unutmay\u0131n\u0131z.<\/p>\n<p>\u015eunu a\u00e7\u0131k\u00e7a s\u00f6ylemek isterim ki\u00a0<strong>SEO i\u00e7in alan ad\u0131 almak<\/strong>\u00a0hala \u00e7ok pop\u00fcler bir tercih.\u00a0<strong>SEO i\u00e7in alan ad\u0131 almak<\/strong>\u00a0eskisi kadar etkili olmasa da hala etkili diyebilirim. Ama tabi SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 yapmazsan\u0131z sadece anahtarkelime.com&#8217;u ald\u0131m sitemi a\u00e7t\u0131m yeter derseniz siteniz anahtar kelime de 1. s\u0131raya b\u00fcy\u00fck ihtimalle gelmeyecektir. Google herkesin anahtarkelimesi.com \u015feklinde arat\u0131lan kelimeleri bularak h\u0131zl\u0131 ve adaletsiz y\u00fckselmesini ke\u015ffettikten sonra alan adlar\u0131ndaki anahtar kelimelere \u00e7ok fazla odaklanmay\u0131 b\u0131rakt\u0131.<\/p>\n<p><strong>Peki etkisi yok mu diye\u00a0<\/strong>sorarsan\u0131z kesinlikle hala\u00a0<strong>etkili\u00a0<\/strong>bir y\u00f6ntem diyebiliriz. ama bunun i\u00e7in site i\u00e7eriklerinizi iyi bir \u015fekilde planlamal\u0131 ve\u00a0<strong>kullan\u0131c\u0131 dostu<\/strong>\u00a0bir\u00a0<strong>web tasar\u0131ma<\/strong>\u00a0da sahip olman\u0131z gerekir. Eskisi gibi webtasarim.com\u2019u ald\u0131m hemen tek sayfa bir site yapay\u0131m da 1. s\u0131raya yerle\u015feyim devirleri bitti malesef.<\/p>\n<p><strong>\u015eimdi Gelelim anahtar kelime odakl\u0131 alan ad\u0131 bulunmas\u0131 nas\u0131l yap\u0131l\u0131r?<\/strong><\/p>\n<ul class=\"list\">\n<li><strong>Anahtar Kelimelerinizi Belirleyiniz<\/strong>. \u00a0Anahtar kelimelerinizi belirlerken\u00a0<strong>google aramalar\u0131n\u0131<\/strong>\u00a0kullan\u0131n. Google\u2019da arama yapt\u0131\u011f\u0131n\u0131zda kullan\u0131c\u0131lar\u0131n di\u011fer yapt\u0131\u011f\u0131 sorgular\u0131 \u00f6\u011frenin ve t\u00fcm buldu\u011funuz anahtar kelimelerin bir listesini \u00e7\u0131kar\u0131n.<\/li>\n<li><strong>Anahtar kelimelerinizi buldunuz<\/strong>\u00a0fakat en \u00e7ok arat\u0131lan hangisi ve ayl\u0131k ka\u00e7\u00a0<strong>arama hacmi<\/strong>\u00a0var bunlar\u0131 \u00f6\u011frenmeniz gerekir. Bunun en kolay ve \u00fccretsiz yolu\u00a0<strong>Google Ads Keyword Planner\u00a0<\/strong>(<strong>Anahtar Kelime Planlay\u0131c\u0131<\/strong>) arac\u0131n\u0131 kullanmakt\u0131r.\u00a0<strong>Keyword Planner arac\u0131n\u0131<\/strong>\u00a0kullanmak i\u00e7in bir\u00a0<strong>Google Ads hesab\u0131 olu\u015fturun<\/strong>\u00a0ve \u00fcstteki ayarlar men\u00fcs\u00fcnden anahtar kelime planla ba\u011flant\u0131s\u0131na t\u0131klayarak bir \u00f6nceki ad\u0131ma tespit etti\u011finiz t\u00fcm kelime \u00f6beklerini aralar\u0131nda , ve bo\u015fluk olarak yaz\u0131n\u0131z.<\/li>\n<li>Google size anahtar kelimelerin hem rekabet seviyelerini hem de\u00a0<strong>ayl\u0131k ortalama arama hacimlerini<\/strong>\u00a0g\u00f6sterirken kullan\u0131c\u0131lar\u0131n arad\u0131\u011f\u0131 di\u011fer ilgili arama sonu\u00e7lar\u0131n\u0131 da getirecektir.<\/li>\n<li>Bu listeden en k\u0131sa ve en \u00e7ok arama hacmine sahip anahtar kelimelerin listesini \u00e7\u0131kar\u0131n ve alan ad\u0131 listenizi \u00e7\u0131kart\u0131n ve\u00a0<strong>m\u00fcsait olanlar\u0131 belirleyerek en uygun olan\u0131n\u0131 ya da olanlar\u0131n\u0131 sat\u0131n al\u0131n\u0131z.\u00a0<\/strong><\/li>\n<\/ul>\n<p>Yukar\u0131daki a\u00e7\u0131klamalar\u0131n hepsi\u00a0<strong>alan ad\u0131 se\u00e7erken dikkat etmeniz gerekenleri<\/strong>\u00a0i\u00e7eriyordu ve sizin i\u00e7in en do\u011fru alan ad\u0131n\u0131 nas\u0131l bulaca\u011f\u0131n\u0131z\u0131 anlat\u0131yordu. \u015eimdi\u00a0buldu\u011funuz\u00a0<strong>alan ad\u0131n\u0131 sat\u0131n al\u0131rken dikkat etmeniz gerekenler k\u0131sm\u0131na ge\u00e7ebiliriz<\/strong>.<\/p>\n<h2>Alan Ad\u0131 Sat\u0131n Al\u0131rken Dikkat Etmeniz Gerekenler Nelerdir?<\/h2>\n<h3>1) G\u00fcvenilir Bir Domain Sa\u011flay\u0131c\u0131 Bulunuz:<\/h3>\n<p><strong>Domain sa\u011flay\u0131c\u0131lar\u0131<\/strong>\u00a0internet \u00fczerinden online alan ad\u0131 satan \u015firketlerdir.\u00a0<strong>Alan ad\u0131n\u0131z\u0131<\/strong>\u00a0g\u00fcvenilir \u015firketlerden alman\u0131z \u00f6nemlidir. G\u00fcvenilir servis sa\u011flay\u0131c\u0131lar\u0131na Net \u0130nternet, natro, \u0130sim Tescil gibi \u015firketleri \u00f6rnek olarak verebiliriz. Tabi bunlar\u0131n d\u0131\u015f\u0131nda \u00fclke \u00e7ap\u0131nda ve d\u00fcnya \u00e7ap\u0131nda onlarca g\u00fcvenilir\u00a0<strong>domain sa\u011flay\u0131c\u0131<\/strong>\u00a0bulabilirsiniz. Alan ad\u0131n\u0131z\u0131 g\u00fcvenilir olmayan servis sa\u011flay\u0131c\u0131lardan sat\u0131n ald\u0131\u011f\u0131n\u0131zda y\u00f6netimi, yenilemesi ve gizlili\u011fi konusunda s\u0131k\u0131nt\u0131lar ya\u015fayabilirsiniz.<\/p>\n<h3>2) Her Zaman Uygun Fiyat Uygun Olmayabilir!<\/h3>\n<p>Baz\u0131\u00a0<strong>kurumsal domain sa\u011flay\u0131c\u0131lar\u0131<\/strong>\u00a0da dahil olmak \u00fczere bazen ilk \u00fcyeli\u011fe \u00f6zel ilk domain al\u0131mlar\u0131n\u0131zda size \u00e7ok ciddi indirimler sunmaktad\u0131r. Ancak alan ad\u0131 yenilemeniz geldi\u011finde size di\u011fer \u015firketlerden 2 kat daha y\u00fcksek fiyatlar \u00e7\u0131kabilmektedir. O y\u00fczden\u00a0<strong>alan ad\u0131n\u0131z\u0131 almadan \u00f6nce<\/strong>\u00a0y\u0131ll\u0131k yenileme \u00fccretlerini de kontrol etmeniz gerekir. 3 Dolara ald\u0131\u011f\u0131n\u0131z bir alan ad\u0131n\u0131n 2. y\u0131l yenilemesi\u00a0<strong>19.99 dolar gibi bir rakam olacaksa\u00a0<\/strong>bu al\u0131\u015fveri\u015f karl\u0131 bir al\u0131\u015fveri\u015f olmayacakt\u0131r.<\/p>\n<h3>3) Gizli \u00dccretlere Dikkat Ediniz<\/h3>\n<p>Baz\u0131\u00a0<strong>alan ad\u0131 sa\u011flay\u0131c\u0131lar<\/strong>\u00a0kullan\u0131c\u0131lar\u0131n ek bilgileri okumamas\u0131ndan faydalan\u0131r ve alan ad\u0131n\u0131 sat\u0131n al\u0131rken size\u00a0<strong>gizli \u00fccretler<\/strong>\u00a0yans\u0131tabilir. i\u015finize yaramayacak .xyz .biz gibi ek uzant\u0131lar sunarak size bo\u015f yere ekstra para harcatabilir. Bunlar\u0131n d\u0131\u015f\u0131nda alan ad\u0131n\u0131z\u0131 ba\u015fka bir sa\u011flay\u0131c\u0131ya\u00a0<strong>transfer<\/strong>\u00a0etmek istedi\u011finizde sizden transfer \u00fccreti talep edebilir ya da Whois bilgilerinizi ya da alan ad\u0131n\u0131z\u0131n baz\u0131 k\u0131s\u0131mlar\u0131n\u0131 y\u00f6netmeniz i\u00e7in sizden ek \u00fccretler talep edebilir. Bunun i\u00e7in\u00a0<strong>g\u00fcvenilir kay\u0131t operat\u00f6rleri<\/strong>\u00a0se\u00e7meniz gerekir.<\/p>\n<h3>4) \u0130yi Bir Destek Alaca\u011f\u0131n\u0131z\u0131 Bilmelisiniz<\/h3>\n<p><strong>Uygun fiyat<\/strong>\u00a0her zaman kaliteli destek hizmeti de\u011fildir. Her zaman d\u00fcr\u00fcst ve kaliteli destek hizmeti sunan bir kay\u0131t operat\u00f6r\u00fcn\u00fc tercih edin. Alan ad\u0131nda ya\u015fanan bir dns problemi sitenizin kapal\u0131 kalmas\u0131na ya da maillerinizin \u00e7al\u0131\u015fmamas\u0131na yol a\u00e7abilir. B\u00f6yle durumlarda size h\u0131zl\u0131 ve kaliteli destek hizmeti sunacak bir \u015firket ile \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131zdan emin olunuz.<\/p>\n<h3>5) Alan Ad\u0131n\u0131z\u0131 En Az 3 Y\u0131ll\u0131k Al\u0131n<\/h3>\n<p>E\u011fer\u00a0<strong>kuraca\u011f\u0131n\u0131z web sitenin<\/strong>\u00a0s\u00fcreklili\u011fini hedefliyorsan\u0131z alan ad\u0131n\u0131z\u0131 en az 3 y\u0131ll\u0131k hatta m\u00fcmk\u00fcnse en az 5 y\u0131ll\u0131k al\u0131n\u0131z.\u00a0<strong>Alan ad\u0131n\u0131z\u0131 5 y\u0131ll\u0131k ald\u0131\u011f\u0131n\u0131zda<\/strong>\u00a0yenilme s\u00fcresini ge\u00e7irme gibi durumlarla kar\u015f\u0131la\u015fmazs\u0131n\u0131z.\u00a0<strong>Alan ad\u0131n\u0131 yenilmeyi unutursan\u0131z<\/strong>\u00a0mailleriniz \u00e7al\u0131\u015fmaz, web siteniz a\u00e7\u0131lmaz ve Google\u2019da s\u0131ralaman\u0131z geriler. Size \u015funu da belirtmek isterim ki\u00a0<strong>alan ad\u0131n\u0131z\u0131 5 y\u0131ll\u0131k almak\u00a0<\/strong>SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda da size fayda sa\u011flayacakt\u0131r. alan ad\u0131n\u0131 5 y\u0131ll\u0131k alarak yeni a\u00e7\u0131lan bir sitenizin\u00a0<strong>Google\u2019a ben en az 5 y\u0131l daha buraday\u0131m<\/strong>\u00a0taahh\u00fcd\u00fcn\u00fc vermesini sa\u011flam\u0131\u015f olursunuz.<\/p>\n<p>Ayn\u0131 zamanda artan dolar kurundan da etkilenmemi\u015f olursunuz. Bug\u00fcn 200 TL\u2019ye ald\u0131\u011f\u0131n\u0131z bir alan ad\u0131 i\u00e7in \u00a0ertesi y\u0131l yenileme \u00fccreti olarak artan dolar kuru y\u00fcz\u00fcnden 350 TL \u00f6deme yapabilirsiniz.<\/p>\n<h3>6) Sat\u0131n Almay\u0131 Ertelemeyin<\/h3>\n<p>Web siteniz i\u00e7in\u00a0<strong>do\u011fru alan ad\u0131n\u0131 buldu\u011funuzu<\/strong>\u00a0d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde art\u0131k bu konunun \u00fczerine \u00e7ok fazla d\u00fc\u015f\u00fcnmenize gerek yok.\u00a0<strong>Alan ad\u0131n\u0131z\u0131 sat\u0131n almay\u0131 ertelemeyin<\/strong>. G\u00fc\u00e7l\u00fckle buldu\u011funuz\u00a0<strong>ideal alan ad\u0131n\u0131z\u0131<\/strong>\u00a0siz kay\u0131t ettirmeden\u00a0<strong>ba\u015fkas\u0131 al\u0131rsa<\/strong>\u00a0t\u00fcm emekleriniz bo\u015fa gidece\u011fi gibi\u00a0<strong>tekrar alan ad\u0131 aramakla vakit kaybedeceksiniz<\/strong>. O y\u00fczden alan ad\u0131n\u0131z\u0131 buldu\u011funuzda hi\u00e7 vakit kaybettmeden g\u00fcvenilir bir kay\u0131t operat\u00f6r\u00fcnden alan ad\u0131n\u0131z\u0131 aktif kulland\u0131\u011f\u0131n\u0131z bir mail adresiniz \u00fczerinden\u00a0<strong>sat\u0131n al\u0131n<\/strong>.<\/p>\n<h3>7)\u00a0 Alan Ad\u0131 \u0130le birlikte Hosting Sat\u0131n Almal\u0131 m\u0131s\u0131n\u0131z?<\/h3>\n<p>E\u011fer\u00a0<strong>web sitenizi siz kuracaks\u0131n\u0131z<\/strong>\u00a0ya da\u00a0<strong>hosting\u00a0<\/strong>ald\u0131\u011f\u0131n\u0131z \u015firketin\u00a0<strong>web site olu\u015fturma<\/strong>\u00a0arac\u0131 \u00fczerinden sitenizi kendiniz tasarlamay\u0131 denemek isterseniz hosting alman\u0131z\u0131 tavsiye ederiz. Aksi takdirde bizim gibi bir web ajans\u0131ndan profesyonel\u00a0<strong>web tasar\u0131m hizmeti<\/strong>\u00a0almak isterseniz hosting almay\u0131n\u0131z. \u00c7\u00fcnk\u00fc\u00a0<strong>web sitenizi tasarlad\u0131ktan<\/strong>\u00a0sonra kendi sunucular\u0131m\u0131zda bar\u0131nd\u0131r\u0131yoruz ve ald\u0131\u011f\u0131n\u0131z hosting i\u00e7in bo\u015fu bo\u015funa \u00fccret \u00f6demi\u015f olursunuz.<\/p>\n<p>K\u0131sacas\u0131 web sitenizi kendiniz kurmayacaksan\u0131z hosting almay\u0131n\u0131z bu k\u0131sm\u0131\u00a0<strong>web tasar\u0131mc\u0131s\u0131na<\/strong>\u00a0ya da\u00a0<strong>web ajans\u0131n\u0131za<\/strong>\u00a0b\u0131rak\u0131n\u0131z.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Alan ad\u0131 (domain) se\u00e7imi marka bilinirli\u011finiz ve dijital pazarlama stratejileriniz i\u00e7in \u00e7ok \u00f6nemli bir konudur. Alan ad\u0131 yani domain se\u00e7erken ve al\u0131rken dikkat etmeniz gereken <a class=\"mh-excerpt-more\" href=\"https:\/\/www.biltek.net.tr\/blog\/alan-adi-domain-alirken-dikkat-edilmesi-gerekenler\" title=\"Alan Ad\u0131 (Domain) Al\u0131rken Dikkat Edilmesi Gerekenler\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":1263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198],"tags":[],"class_list":["post-575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-tasarim"],"_links":{"self":[{"href":"https:\/\/www.biltek.net.tr\/blog\/wp-json\/wp\/v2\/posts\/575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biltek.net.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biltek.net.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biltek.net.tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biltek.net.tr\/blog\/wp-json\/wp\/v2\/comments?post=575"}],"version-history":[{"count":1,"href":"https:\/\/www.biltek.net.tr\/blog\/wp-json\/wp\/v2\/posts\/575\/revisions"}],"predecessor-version":[{"id":1304,"href":"https:\/\/www.biltek.net.tr\/blog\/wp-json\/wp\/v2\/posts\/575\/revisions\/1304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biltek.net.tr\/blog\/wp-json\/wp\/v2\/media\/1263"}],"wp:attachment":[{"href":"https:\/\/www.biltek.net.tr\/blog\/wp-json\/wp\/v2\/media?parent=575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biltek.net.tr\/blog\/wp-json\/wp\/v2\/categories?post=575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biltek.net.tr\/blog\/wp-json\/wp\/v2\/tags?post=575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}